Our full-service paid social media marketing offering focuses on four key areas: Strategy: We develop a comprehensive, multi-channel paid social media strategy, covering media planning, performance-driven creative strategies, channel-specific approaches, and precise budget allocation and pacing.
Media Buying: We manage your paid social and paid search through effective advertising campaign management, reactive and forecasted optimisation, copywriting, and ongoing A/B testing.
Analytics and Reporting: We provide customised, in-depth monthly reports along with simplified weekly updates to track and optimise your paid social media performance.
Creatives: Our Bristol-based content team delivers a tailored creative strategy focused on paid social media video production, graphic design, UGC for paid media, and repurposing your existing assets for maximum marketing impact.
Working with Inov8 didn’t just give us an amazing video, we genuinely built a friendship along the way. They made the whole process feel effortless, and it was clear they really cared about getting it right.
Ethan Fernandez, Nextbase Content Lead
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How the service works?
We function as your dedicated in-house paid social media marketing agency, handling end-to-end content production, strategy, activation, and continuous performance management.
Research
The paid media landscape is always shifting, and we make it a priority to stay ahead of the changes. Acting as your eyes and ears, we track social platform updates and adapt advertising strategies to ensure you're always in the lead. We'll work closely with you to develop your paid media strategy. Our service handles everything from campaign management and optimisation to creative strategy, channel management, budget allocation, attribution modelling, feed optimisation and analytics.
Making the right decisions with your paid social media spend requires a comprehensive reporting solution that translates your data into clear, actionable marketing insights. Our custom service reports analyse each channel, identifying which campaigns, audiences, creatives, and copy are driving performance. We also incorporate key metrics tailored to your business, creating a fully personalised reporting solution to track what matters most to you.
Our services
We specialise in creating performance-optimised video marketing content for your brand. This includes full strategy, content creation, social management and paid media.
The video is still smashing on our paid ads, huge success!
Ben Webb
"Absolutely loved working with the team on this, the creativity and fun concepts they came up with made this a really unique campaign. That’s what makes me keep coming back for more."
Ethan Fernandez
"If you're in the luxury goods sector, INOV8 are a safe bet"
Andrew Bagley
"Absolutely loved working with the team on this, the vibe and energy on set in unbeaten"
Ethan Fernandez
Our Blog
Learn some creative content tips and tricks, and gain insight into what we have been up to in our Bristol agency.
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