Let’s be real - running your business’s social media isn’t just about posting cool pictures and videos and hoping for the best. It takes strategy, consistency, and a whole lot of time. 

Between keeping up with current trends, engaging with followers/potential customers, and figuring out why the algorithm suddenly hates you, it can feel like a full-time job (because, well, if you want it to do well, it actually kinda is). 

In fact, over three quarters (76%) of today’s business owners rely on social media platforms or an online presence to drive sales, making it a key part of growing your business.

Hiring a social media management company, also known as a ‘social media management agency’, can take a huge weight off your shoulders, especially if you haven’t got the time or skills needed, but is it truly worth the investment? 

Unfortunately, the answer isn’t that simple, because whether or not you should hire a social media management company depends on your business’s unique needs, goals, and resources. For example, if you're feeling overwhelmed with the time and expertise required to keep your social media consistent, outsourcing to the pros might be the right move. 

In this post, we’ll dive into what a social media management company actually does, the pros, the cons, and overall, whether outsourcing your social media is the game-changer your business needs.

First things first… 

What Does a Social Media Management Company Do?

To put it simply, a social media management agency is a company that provides social media marketing services to businesses. They handle everything from setting up and managing your accounts to creating engaging, trending content and running ads that actually work. 

These agencies are equipped to manage multiple social platforms (Instagram, Facebook, Twitter, LinkedIn, or TikTok), craft strategies to grow your audience, and analyse data to keep improving your results.

At Inov8, we specialise in creating performance optimised content for your brand. This includes, full strategy, video content creation, social management & paid media. Learn more about our social media packages here, and if you fancy a chat with one of our team members, feel free to give us a call on +44 7853 825 464.

Should I Hire a Social Media Management Company?

As touched on at the beginning of the blog, every business is different and whether or not you should hire a social media management company will ultimately depend on your business’s needs, goals, and of course, resources.

Let’s look at the benefits and potential drawbacks of hiring a social media company, to help you decide….

Benefits of Hiring a Social Media Management Agency

• You’ll benefit from expertise - Successful social media is all about strategy, i.e. understanding what content resonates with your audience, and knowing how to leverage the latest trends. The great thing about hiring an agency is that they have the experience to build a custom strategy tailored to your brand’s goals, and they’re also experts in understanding algorithms and analytics, which means they can optimise your content for maximum reach.
  
  
• You’ll save so much valuable time - If you're a small business owner or entrepreneur, chances are you’re juggling a million and one tasks, and social media can quickly become overwhelming. The great thing about outsourcing a social media agency is that they free up your time, so you can focus on running your business, while they focus on making sure your social media is on fire.
  
  
• They can create the best possible creative content - A social media management company can also help create high-quality, eye-catching content that aligns with your brand's voice and aesthetic, which can be a hard task to do all by yourself. 

• They can handle ad campaign management - Running ads on platforms like Facebook, Instagram, or Google can be a bit of a minefield if you’re unsure how it all works. A social media management company, however, can design, implement, and monitor ad campaigns to ensure they’re optimised for results. Check out our paid media ads service, here.  

Potential Drawbacks of Hiring a Social Media Management Agency

•  You’ll be spending more - Of course, hiring an agency won’t be free. If you’re a small business or startup with a tight budget, this might not be the best investment right away.
  
  
• No overnight results - Social media growth takes time. If you expect instant virality or immediate ROI, you might be a little disappointed. Even with a great agency, building a strong presence requires patience and consistent effort.
  
  
• Potential lack of industry knowledge - Not all agencies specialise in your specific niche. If they don’t understand your industry, target audience, or market trends, the content they create might not resonate.
  
  That said, emphasis on the ‘not all agencies’, as here at Inov8, we take the time to deeply understand your industry, audience, and unique brand voice. We don’t believe in a one-size-fits-all approach - every strategy we create is tailored to your specific business goals.

There we have it! Hopefully this blog has helped you determine whether hiring a company to manage your socials is the right step for you.

How We Can Help

While managing it yourself might seem pretty doable at first, keeping up with trends, creating engaging content, and growing your audience takes some serious effort. 

So, if you’re on the hunt for a professional marketing agency that will take care of your socials, helping you not only maintain a strong presence but also drive real results, we got you!

Contact us via email (info@inov8.studio) or tel (+44 7853 825 464) to learn more about our social services. We also offer paid media and video services, so whether you need eye-catching paid ads, high-quality video content, or a full social media strategy, we’ve got the expertise to make it happen.