In this blog, we’ll be answering the question: ‘What are the benefits of drones in marketing?’ We’ll cover our top five reasons why you should utilise drones as part of your marketing strategy and campaign, and how our video production team, including licensed drone operators, can help improve your engagement and brand trust, as well as tell your story.
People hear the term ‘drone videography’ and automatically think: ‘That must be expensive.’ But the truth is that it’s very cost and time-efficient. For starters, when you hire a video marketing team that specialises in social-first content, you don’t need to buy your own drone – now that can be expensive! With drones ranging from a couple of hundred pounds to thousands of pounds, unless your marketing strategy requires a new drone video every week, it’s not worth the money.
Did you know we offer FREE drone filming as part of our full video package? Or if the project calls for some drone footage to make the end product even more engaging, one of our licensed drone operators can join the team and get that winning shot. Get in touch to find out more about our services.
Or maybe you’re thinking that sounds like a good deal. What are the benefits of drones in marketing if not to save money? Well, have you considered the price of insurance and the license needed to operate a drone in the UK? Depending on what you’re using your drone for and its weight, there is a range of license and insurance options available. And that’s not all – there’s also the cost of programs needed to edit and export the drone footage and the laptops to do that on.
So, although it may seem like a good idea to purchase your own drone, it’s often not a good use of company time and money. Instead, hire INOV8 Studios and we’ll help you achieve your goals for a fraction of the cost.
Another benefit to working with a video production company is that we already have the team to make your vision come to life. At INOV8 Studios, we have a team of qualified professionals, including licensed drone operators.
You might be wondering: ‘Do drone operators need a license?’ And the simple answer is, yes! Drone operators have been trained to both navigate and fly a drone, as well as capture that winning shot. Not only are you ensuring you’re getting beautifully crafted content, but you’re also saving yourself money. Becoming trained in drone operation can cost another couple of hundred pounds on top of the drone, license, programming and other equipment. So, leave the filming up to our qualified team and you won’t regret it.
Interested in other forms of video content? Remember, we’re your video marketing team and can offer you a range of marketing services – from video, social and paid – reach out to find out more.
What are the benefits of drones in terms of content production? Well of course, when you have a professional team, you’re going to get high-quality footage and production. So, whether you’re after the perfect aerial photography or videography, you’ll always have content that wows.
In fact, using high-quality video content is becoming increasingly more important within marketing strategies and campaigns. One study found that 91% of consumers say video quality impacts their view and trust of brands. Therefore, it’s becoming essential that if you use video content in your campaigns, it’s of a high quality that both tells your story and gains your audience’s trust.
But how can it help? With increased engagement! Video content is much more popular with audiences than static content – both have their place online, but especially when drones are used, video will always have more engagement.
Videos typically receive more engagement as they have better shareability, with videos being shared 1,200% more than static posts. And one study found that 88% of people were influenced to buy a service or good when watching a brand’s video. The same study also found that 87% of marketers are using videos for their marketing campaigns.
Therefore, to stand out from the crowd, you’ll need high-impact videos which represent the quality of your brand, product or service. And drone filming from a licensed drone operator can definitely help with that.
And finally, drone filming is a fantastic option for your marketing campaign as it has unlimited potential, not only in terms of engagement and reach, but also in the types of shots you can take to impress your audience and get your message across.
From tracking to point of interest and the half moon and high angle shots, the possibilities really are endless. If you’re in need of some inspiration and want to see the full range of drone shots, you can take a look at our recent projects.
Hopefully, we’ve helped you to understand the question: ‘What are the benefits of drones in marketing?’ And as you’ve seen, we have all the necessary skills and knowledge to aid you in bringing your marketing campaign to life with drone filming from our licensed drone operators.
If you want to find out more about any of our services or read our latest news, visit our website or get in touch with us.
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