With ‘almost 34.71 million Instagram users in the United Kingdom’ alone, the opportunity Instagram offers for businesses is evident.
However, considering there are over 200 million other businesses that are active on the platform, the importance of standing out in such a heavily saturated space becomes all the more apparent.
Of course, creating original and memorable content is one way to do this, but another is to gain a better understanding of Instagram’s algorithm! Instagram's algorithm is forever changing, so staying up to date is important to maximise your engagement.
In this guide, we’ll cover some of the best Instagram algorithm tips for 2025.
Let’s get into it!
In short, the Instagram algorithm is a number of ranking factors that decide what content appears for users on the platform.
Previously, the Instagram algorithm actually referred to several algorithms that worked to encourage users to stay on the app for as long as possible by delivering interesting and relevant content
However, as of early 2025, Instagram has moved away from the algorithm, with AI systems replacing its ranking system.
Meta claims that ‘the content that you see on your Instagram Feed is selected, ranked and delivered to you by an artificial intelligence (AI) system’.
This AI system orders the posts in your Feed by predicting what users will find the most valuable and relevant, which is great news for smaller-sized businesses and creators looking to compete and make an impact.
So, how do you go about leveraging the new changes to the Instagram algorithm? Well, we’ve narrowed it down to a few tips.
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From Feed Posts to Reels to Stories, there are many tips that can help you work with (not against) Instagram’s update to the algorithm.
Instagram algorithm tips include, but are not limited to
The first tip is to interact in the post comments.
Engagement is an important ranking factor when it comes to Feed posts, so encourage users to comment with a carefully crafted caption!
What’s more, engaging with users who comment on your post quickly can spark meaningful interactions and drive further engagement within the comments.
While it might sound small, even just commenting to say thank you can give the post a needed boost.
The next tip to beat the Instagram algorithm is to keep Reels on the shorter side.
While the maximum posting length for Reels created within Instagram was 90 seconds, they’ve since increased it to 3 minutes.
That said, considering waning attention spans, you should still aim to keep videos to around the 90-second mark to maximise engagement.
This is especially important when you consider that a ranking signal is how many times a video has been watched the whole way through, so bear this in mind when choosing the length of your video.
Are you interested in creating social media content that makes a splash? Inov8 Studios can help.
Our team creates tailored content that aligns with each platform’s specific requirements, avoiding the one-size-fits-all approach.
Get in touch with a member of our friendly team to find out more.
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This one’s pretty simple. The more you post on your Instagram story, the more users have the opportunity to see and engage with your business’s content.
If you find yourself often neglecting your Stories, a low-effort way to do this is to schedule your posts to ensure you stick to a regular posting schedule.
This way, audiences can begin to learn when they can expect to see content from you, which can help you to grow your social channels over time.
Another Instagram algorithm tip is to make scrolling entertaining on Carousel posts.
With a 1.92% engagement rate, Carousels are the most engaging type of content on Instagram, so make the most of them!
Creating a Carousel post can incentivise users to scroll through each slide, in turn driving engagement by encouraging them to view your post for longer.
However, you can almost guarantee that they won’t find the fun in this if you don’t do your part to write creative copy that keeps users engaged for longer. That said, get your thinking hat on, or hire social media experts to do the heavy lifting for you!
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Lastly, it’s important to optimise your content for SEO to give it the best chance of appearing in the Explore page.
Aim to write content that incorporates keywords naturally to improve content indexing by Instagram’s AI. But don’t overdo it! Your target audience should always come first when crafting your bio and captions.
That said, using keywords (sparingly) can provide vital context to Instagram to ensure they know what your content is all about and exactly who should see it.
To beat the Instagram algorithm, you need to play the game and stay updated!
If you’re looking to take your social media content to new heights, Inov8 Studios can help.
We master every algorithm's nuances, treating each platform uniquely for optimal results, and we will work with you to create social content that gets your target audience talking!
Get in touch with our team today to find out how we can assist you.
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